Scense branding project
Scense revolves around the concept of emotions and
experiences, where each fragrance is crafted to evoke specific feelings. The
visual communication reflects the narrative behind each fragrance, inviting
users to immerse themselves in a world of imagination.
This is a branding project for a fictional fragrance brand named Scense. For
fragrance products the ingredients are often the focus, instead this brand
focuses on creating visual storytelling that is related to an emotional
experience the scent evokes.
The primary mission for Scense was to create a compelling visual identity that
resonates with the target audience, communicate the essence of each scent and
evoke a sense of curiosity and imagination. The aim was to establish a brand
narrative that challenges the traditional boundaries of perfume branding while
inviting users on a journey of exploration and imagination.
The project consists of packaging design for a perfume, an aromatic candle and
incense sticks. It also consists of label design, visual identity, logo design,
emblem design, creative direction, photography and a printed brand experience
book to visually communicate the essence of Scense.
![](Images/hanna-kling/1.jpg)
![](Images/hanna-kling/2.jpg)
![](Images/hanna-kling/3.jpg)
![](Images/hanna-kling/4.jpg)
![](Images/hanna-kling/5.jpg)
![](Images/hanna-kling/6.jpg)
![](Images/hanna-kling/7.jpg)
![](Images/hanna-kling/8.jpg)