OMTANKE
When it comes to food, it can surely be said that this ranks
high among human priorities. However, despite our extensive discussions about
food, we talk too little about what constitutes our food. This may sound
peculiar, but it is precisely this assertion that I find interesting to explore.
In my design project, I have created a cookbook titled "OMTANKE" with the aim of
inspiring the recipient to engage in the green transition. The book focuses on
the use of sustainable ingredients that are seasonal and primarily produced in
Denmark. The main message is to encourage thoughtful consideration when
selecting ingredients. Additionally, the book provides relevant information
about the different ingredients and their role in addressing current climate
consequences associated with food production. Finally, the book offers practical
advice on how to contribute to the green transition in daily life. Most
importantly, the book is relatable, informal, and transparent in its
communication. All of this is to connect with the recipient, who is the younger
generation wanting to participate in the green transition but struggling to
understand how to approach it.
Above all, the book meets the recipient on their level, and hopefully, it will
encourage more focus on choosing ingredients thoughtfully in the future.
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